Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. You can make a great product or service, but if you’re not able to effectively get it in front of people who need and will pay for it, that’s no use. The difference can be choosing the right marketing channels. This talk will explore what marketing channels are, the “channel philosophy”, and how to pick the right channels. I’ll aim to give you a clear framework on how to think about marketing your WordPress business. This is for anyone with a business – or an idea – in the WordPress product or service space 🙂