A Marketer’s Guide to Developing Empathy (for Developers) [EN]

In the WordPress Community, we talk about community frequently. We know how to build community with WordPress, but what about with our own clients? Retaining clients and parting ways with clients requires grace. This type of relationship maintenance is an important thing to learn for introverts and applies to new businesses to veterans. It’s an art and a science — soft skills for the win! In this talk, I’ll discuss how I went from an employee to a business owner — with half of the clients I need in the first four months — because of soft skills. We’ll talk about relationship building tips for organic and sustainable growth — online and off.

Spreker

Over Bridget Willard

Bridget Willard is a marketing strategist, speaker, and author who believes relationships drive revenue. Known for her practical, conversation-first approach to marketing, she helps SaaS companies and WordPress businesses turn trust, community, and social media into long-term brand growth. She has spent more than a decade teaching founders and product teams how to communicate like humans instead of billboards — through content, social media, positioning, and customer education. Bridget is a longtime member of the WordPress community and contributor to the open web. She regularly speaks on marketing, branding, and social media for technical audiences. When she’s offline, you’ll probably find her bowling, watching sports, or walking along the Corpus Christi bayfront. Say hi on X @BridgetMWillard.