Bridget Willard is a marketing consultant and educator with a passion to help small businesses. She began in construction, and worked in franchise development, nonprofits, and tech. She is known for her brand building for Riggins Construction and GiveWP. She is the co-host of WPblab, a show on the WPwatercooler network, co-organizer of Women Who WP Meetup, and Marketing Team Rep for Make WordPress. When Bridget isn’t writing about marketing, she is spending time with her Sully Dog, learning to be a karaoke host, or walking by the ocean. Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.